I'm the Founder & CCO of a Fashion Brand—I've Worn This Uniform for a Decade

I'm the Founder & CCO of a Fashion Brand—I've Worn This Uniform for a Decade
by BOBBY SCHUESSLER
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PHOTO: @ANINEBING


The words cool, effortless, and chic are synonymous with the editor and celeb-favorite brand, Anine Bing. So it should come as no surprise that the mastermind behind the label, Anine herself, has a personal style that embodies just that. In fact, there's actually one specific uniform that she's worn for years that's equal parts easy and elegant to work for her busy life as CCO of the line. It's also to note that she routinely releases fresh iterations of the staples that make up her go-to outfit year after year. Because yes, they're that good.

Also, aside from fashion, Bing just launched a new fragrance, entitled Rose Wood—and it's the perfect compliment to a great outfit. "It's the perfect everyday fragrance—the scent has bright crisp florals and restorative notes of smoked rose combined with sandalwood and raw amber that are all inspired by new beginnings," she told us. "It makes for a refreshing yet sophisticated scent that is wearable and memorable."

Keep scrolling to check out more on the new fragrance, and also learn about the uniform Bing swears by. There's also a plethora of inspired shopping picks if you want to add something new to your spring wardrobe.



Anine Bing's No-Fail Uniform



PHOTO: @ANINEBING

"The perfect white t-shirt, a blazer, a great pair of denim, boots, and a staple piece of jewelry.
This has been my uniform for the past decade—it’s my go-to outfit that can go from day to night. Our new Donne Blazer is my current obsession... it’s the perfect piece to pair with any look. I know when I put it on it will make me feel confident, polished, and pulled together. I especially love the silk fabric—perfect for spring and summer."
Shop blazers:

ANINE BING
Donne Blazer